How to Get Celebrity Endorsements — Even if You're Not a Huge Brand

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HubSpot 14h ago

Quick Summary:

As a marketer and pop-culture fanatic, I am fascinated by celebrity marketing.

I love seeing a new ad or social media campaign featuring the biggest pop stars and actors and observing how their brand aligns (or doesn't) with the company they endorse.

Even in influencer marketing, brands are more successful with micro and nano influencers because they have a closer and more authentic relationship with their followers than mega or celebrity influencers.