How to Deliver Customer Experiences That Increase Conversions

Quick Summary:

When people feel cast aside or like they aren’t "normal" they are less likely to take action to continue engaging with a brand that makes them feel that way.

When people are frustrated or feel like they are treated like an afterthought, they don’t convert, don’t make repeat purchases, and don’t achieve success at the same rate as others.

Here’s an example of a brand using the plus-sized label in a way that ‘others’ people and delivers a substandard customer experience.

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Article Details

Category: MarketingBusiness

Markets: United StatesArgentinaFranceJapanSouth KoreaNetherlandsOmanPuerto Rico

Topics: Inclusive Marketing People Customer Need Experience Brand Spectrum Feel Different Normal

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-19 @ 11:00:00 (14 hours ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 1316 words

Reading Time: 8 minutes read

Sentences: 179 lines

Sentence Length: 8 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 21684038

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About HubSpot

Main Topics: MarketingBusiness

Official Website: blog.hubspot.com

Update Frequency: 2 posts per day

Year Established: 2006

Headquarters: United States

News Last Updated: 14 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #2

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