How TikTok Shop is changing the way brands reach customers

Quick Summary:

As a potential ban looms, brands like Nike and E.l.f.

Beauty are leveraging the social media platform to win over Gen Z.

While a possible ban over the social media platform approaches, TikTok Shop has been making a push to capture Gen Z's dollars and take share away from e-commerce competitors.

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Article Details

Author / Journalist: Xanayra Marin-Lopez

Category: Business

Markets: United States

Topics: Platform Shopping Brand Maloof Temu Tiktok Customers Shein Consumers Sales Shop

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-09 @ 09:00:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 1879 words

Reading Time: 11 minutes read

Sentences: 79 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 25000487

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About Retail Dive

Main Topics: Business

Official Website: retaildive.com

Year Established: 2012

Headquarters: United States

News Last Updated: 1 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #97

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