How TikTok, Instagram influencers are helping aging Nato connect with Gen Z

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How TikTok, Instagram influencers are helping aging Nato connect with Gen Z - Business Standard

Quick Summary:

Polcari said in an interview that he was invited to help with the introductory video but was unable to join the influencer program during the summit due to a scheduling conflict.

At the Canadian embassy in Washington on Tuesday, a 22-year-old Amanda Round sat in the media section listening to Prime Minister Justin Trudeau’s speech on the security implications of climate change.

It also shows how long-standing institutions like Nato increasingly need to think outside the box to bolster public support — especially at a time when former President Donald Trump and other Republicans have advocated for the US to cut spending on European defense.