How technology can influence the beauty and cosmetics industry

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The story "How technology can influence the beauty and cosmetics industry" was covered 22 hours ago by e27, a news publisher based in Singapore.

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How technology can influence the beauty and cosmetics industry - e27

Quick Summary:

For quite some time now, the relationship of technology with fashion has been the source of media frenzy, while its relationship with beauty and cosmetics have been relatively inconspicuous.

However, the potential of technology in the beauty industry is still emerging.

In an industry where consumers are spoilt for choice with the myriad of products that are in the market, the trust that influencers have with their followers can help a brand reach their targeted consumers in a more intimate and personalised manner,” says Sim.