How Target made grocery a $24B business

Quick Summary:

The retailer shares how assortment, e-commerce and labor changes have helped it grow food and beverage sales by more than $8 billion since 2019.

A multiyear effort that included rolling out same-day e-commerce services, hiring people with grocery expertise and building out private label has improved the retailer’s grocery sales, Gomez said.

Target added groceries about 20 years ago and at first saw “lackluster” results, Rick Gomez, Target’s executive vice president and chief commercial officer, said in the video.

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Article Details

Author / Journalist: Catherine Douglas Moran

Category: EconomyBusiness

Markets: United States

Topics: Target’s Retailer Brands Target Food Grocery Items Sales Beverage Private Label

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-08-13 @ 10:41:00 (22 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 715 words

Reading Time: 4 minutes read

Sentences: 32 lines

Sentence Length: 23 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 22067800

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Official Website: retaildive.com

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