How social commerce is transforming women-led enterprises in India

Quick Summary:

The report by nasscom foundation and LEAD at Krea University has revealed that rural women entrepreneurs in India are leveraging social commerce to expand their businesses.

The study, based on a survey of 792 women, highlights the opportunities and challenges faced by these entrepreneurs in adopting digital tools and provides recommendations for sustainable growth.

It provides insights into their socioeconomic backgrounds, digital readiness, financial inclusion, and the extent of their engagement with social commerce platforms.

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Article Details

Author / Journalist: Shariq Khan

Category: Business

Markets: IndiaAustraliaChristmas Island

Topics: Empowerment of Women in Rural Areas Rural Women Entrepreneurs Digital Tools for Women Entrepreneurs Nasscom Foundation Skill Development for Rural Women Financial Inclusion for Women Social Commerce in India LEAD at Krea University

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-22 @ 12:07:08 (5 days ago)

News Timezone: GMT +8:00

News Source URL: economictimes.indiatimes.com

Language: English

Article Length: 1358 words

Reading Time: 8 minutes read

Sentences: 39 lines

Sentence Length: 35 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Economic Times

News ID: 23909550

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About Economic Times

Main Topics: Business

Official Website: economictimes.indiatimes.com

Update Frequency: 6 posts per day

Year Established: 1961

Headquarters: India

News Last Updated: 15 hours ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #84

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