How social commerce is transforming women-led enterprises in India

Quick Summary:

The report by nasscom foundation and LEAD at Krea University has revealed that rural women entrepreneurs in India are leveraging social commerce to expand their businesses.

The study, based on a survey of 792 women, highlights the opportunities and challenges faced by these entrepreneurs in adopting digital tools and provides recommendations for sustainable growth.

By empowering these women to achieve full financial autonomy in their businesses, we can unlock their true potential, driving transformative growth and resilience in rural communities.

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Article Details

Author / Journalist: Shariq Khan

Category: Business

Markets: India

Topics: Skill Development for Rural Women LEAD at Krea University Digital Tools for Women Entrepreneurs Nasscom Foundation Rural Women Entrepreneurs Financial Inclusion for Women Social Commerce in India Empowerment of Women in Rural Areas

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-22 @ 12:07:08 (13 hours ago)

News Timezone: GMT +8:00

News Source URL: economictimes.indiatimes.com

Language: English

Article Length: 1339 words

Reading Time: 8 minutes read

Sentences: 37 lines

Sentence Length: 37 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Economic Times

News ID: 23757315

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About Economic Times

Main Topics: Business

Official Website: economictimes.indiatimes.com

Update Frequency: 5 posts per day

Year Established: 1961

Headquarters: India

News Last Updated: 15 hours ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +8:00

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News Language: English

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Publisher ID: #84

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