How probiotic soda Olipop leveraged social media to grow from a $100,000 investment to a $1.85 billion brand on shelves at Walmart, Target, and Whole Foods

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Quick Summary:

Olipop leaned on viral trends and toilet humor—and meeting consumers where they are at—to propel its soda as both fun and functional.

Olipop calls its drinks “a new kind of soda” because of their emphasis on nutrition versus sugary craving—with prebiotics, plant fiber, and natural sweeteners found in each of its 18 flavors (vintage cola, grape, and crisp apple are the most popular).

Earlier this year, it launched a prebiotic soda under the Simply Juice brand name, with flavors like strawberry, fruit punch, and pineapple mango (there is no cola-flavored or “Coke” prebiotic option).