How probiotic soda Olipop leveraged social media to grow from a $100,000 investment to a $1.85 billion brand on shelves at Walmart, Target, and Whole Foods

Quick Summary:

Olipop leaned on viral trends and toilet humor—and meeting consumers where they are at—to propel its soda as both fun and functional.

Olipop calls its drinks “a new kind of soda” because of their emphasis on nutrition versus sugary craving—with prebiotics, plant fiber, and natural sweeteners found in each of its 18 flavors (vintage cola, grape, and crisp apple are the most popular).

Earlier this year, it launched a prebiotic soda under the Simply Juice brand name, with flavors like strawberry, fruit punch, and pineapple mango (there is no cola-flavored or “Coke” prebiotic option).

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Article Details

Author / Journalist: Preston Fore

Category: EconomyBusiness

Markets: United States

Topics: Health Soda Food and drink Social Media

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-05-01 @ 14:00:00 (14 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 1031 words

Reading Time: 6 minutes read

Sentences: 5 lines

Sentence Length: 207 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 28310011

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