How Nike Outsmarted Adidas at the 2012 Olympics Without Sponsorship

Quick Summary:

In 2012, Adidas secured the title sponsorship of the London Olympics for $150 million, expecting to dominate the sports marketing scene.

The campaign's message and execution struck a chord with viewers, significantly boosting Nike's brand image​.

As the official sponsor, Adidas had exclusive rights to use terms like "London 2012" and the iconic Olympic rings in its marketing.

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Article Details

Author / Journalist: Nucleus_AI

Category: StartupsEconomyBusiness

Markets: IndiaJamaica

Topics: Strategic Adidas London Official Brand Marketing Olympics Nike 2012 Campaign Find

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-30 @ 08:24:26 (12 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 476 words

Reading Time: 3 minutes read

Sentences: 31 lines

Sentence Length: 16 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 21852350

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Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

Update Frequency: 15 posts per day

Year Established: 2008

Headquarters: India

News Last Updated: 10 hours ago

Coverage Areas: India

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Publication Timezone: GMT +8:00

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