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How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive

HubSpot LogoHubSpot13h ago

How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive - HubSpot

Quick Summary:

The first Super Bowl was played in 1967 (Green Bay Packers 35 - Chiefs 10), and NBC and CBS charged brands $37,500 for each ad, or about $360k in today’s money.

Beauty brands like NYX and Dove have entered or re-entered the Super Bowl ad game, putting the lie to anybody who thinks football isn’t for girls, women, or drag queens.

It’s a little tricky to put a number to the cost of an average, non-Super Bowl TV ad, since the numbers can vary from a couple hundred thousand to several million dollars.

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How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive - HubSpot (Picture 1)How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive - HubSpot (Picture 2)How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive - HubSpot (Picture 3)How Much Does a Super Bowl Ad Cost [& Does It Get ROI]? A Data-Backed Deep Dive - HubSpot (Picture 4)

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Article Details

Category: MarketingBusiness

Markets:

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Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-30 @ 21:40:47 (13 hours ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 1150 words

Reading Time: 7 minutes read

Sentences: 67 lines

Sentence Length: 18 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 25652562

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About HubSpot

Main Topics: MarketingBusiness

Official Website: blog.hubspot.com

Update Frequency: 3 posts per day

Year Established: 2006

Headquarters: United States

News Last Updated: 23 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #2

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