How Meta Tried To Lure TikTok Users To Instagram

Quick Summary:

In the days before TikTok went dark, Meta released a flurry of new features and ran advertisements promoting itself as a comparable alternative.

It was an opportunity too good for Meta to ignore: On January 19, TikTok, one of its biggest social media rivals, was set to go dark across the United States when a new national security law went into effect.

Perhaps the starkest change Instagram made, however, was suddenly switching the shape of photos and videos on every user's profile from square to rectangular, mimicking how such content appears on TikTok.

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Article Details

Author / Journalist: Louise Matsakis

Category: TechnologyEconomy

Markets: United States

Topics: Business / Social Media Business

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-21 @ 22:44:32 (13 hours ago)

News Timezone: GMT +8:00

News Source URL: wired.com

Language: English

Article Length: 1357 words

Reading Time: 8 minutes read

Sentences: 58 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Wired

News ID: 25330168

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About Wired

Main Topics: TechnologyEconomy

Official Website: wired.com

Update Frequency: 14 posts per day

Year Established: 1993

Headquarters: United States

News Last Updated: 11 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #111

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