How J.C. Penney’s ‘Really Big Deal Reveals’ campaign is faring so far

Quick Summary:

The retailer has been averaging 13% to 15% new customers each week during the campaign appearing in Amazon Prime Video’s “Thursday Night Football.

Martha Stewart appears in JCPenney's "Really Big Deal Reveals" campaign.

The effort has been successful in driving traffic, including repeat visits, and is forecast to attract over 2 million new customers in-store and online, said J.C.

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Article Details

Author / Journalist: Jessica Deyo

Category: EconomyBusiness

Markets: United States

Topics: Holiday Campaign Deal Thalberg Effort Customers Brand In-store Penney Penney’s Night

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-26 @ 10:38:00 (15 hours ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 963 words

Reading Time: 6 minutes read

Sentences: 45 lines

Sentence Length: 22 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 23891255

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