How Japan's youngest CEO transformed Hello Kitty

Quick Summary:

As the cute character celebrates her 50th anniversary, the firm behind it is now a trillion yen business.

In Japan, home to the world's oldest continuous monarchy, "there is strong recognition of families and family businesses," he says.

Pushed on whether he has any idea why his grandfather decided not to make her Japanese, Mr Tsuji concludes: "London is an amazing city and it was the envy of many Japanese girls, so that may be one of the reasons they decided that she’s from London.

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Article Details

Category: Business

Markets: United KingdomChinaJapanOman

Topics: Japanese Company Kitty Business Years Sanrio Been Tsuji Says

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-10-31 @ 23:05:16 (12 hours ago)

News Timezone: GMT +0:00

News Source URL: bbc.com

Language: English

Article Length: 1155 words

Reading Time: 7 minutes read

Sentences: 45 lines

Sentence Length: 26 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © BBC Business

News ID: 23357741

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Official Website: bbc.co.uk

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Year Established: 1922

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News Last Updated: 11 hours ago

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