How D2C brands from Tamil Nadu have created a niche in the industry

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How D2C brands from Tamil Nadu have created a niche in the industry - YourStory

Quick Summary:

At the third edition of Tamil Nadu Story, Kiru Maikapillai, Founder of Divine Foods; Nalini Parthiban, Co-founder & CEO, Sweet Karam Coffee; and Pritesh Asher, Co-founder & CEO, Juicy Chemistry; shared their journey on brand building.

Juicy Chemistry sources ingredients from almost 20 countries.“We bring it to our own manufacturing facility, and that’s where it gets distributed across 12,000 pin codes and 20 different countries from India,” he said.

Hence, the brand invested in certification.“Trust, traceability, and transparency became the three pillars on which Juicy Chemistry was actually built,” he said.