How Canada's Shopify is weaving AI 'magic' to pull in merchants

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How Canada's Shopify is weaving AI 'magic' to pull in merchants - Channel News Asia

Quick Summary:

Heather Perry made a bold bet before last year's holiday rush: switch all e-commerce operations of her family-owned roastery, Klatch Coffee, to Shopify.

About 50 per cent of the merchants the company surveyed intended to use AI tools for content generation, while 33 per cent planned to apply them in marketing, boosting website visibility and customer targeting, it said in September.

After more than doubling its profit through most of 2023, Shopify posted a 45 per cent rise to $459 million in the July-September quarter.