How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO

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How California Pizza Kitchen Embraces Change, Goes Viral on TikTok, and Gives Consumers FOMO - HubSpot

Quick Summary:

This week's master has worked for Lou Malnati's (pizza), Krispy Kreme (doughnuts), and now heads the marketing team at California Pizza Kitchen (back to pizza) — making her career sound like my dream delivery order after a rough Monday.

"Craveable items that are unique and compel consumers to be irrational are the best defense against competition, consumer apathy, or inertia," says Keller.

Fortunately, she also has some words of wisdom for marketing leaders who've been tasked with growth at a company that doesn't embrace change as easily.