How Alibaba is fuelling e-commerce growth by enhancing shopping experiences

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How Alibaba is fuelling e-commerce growth by enhancing shopping experiences - SCMP

Quick Summary:

Chinese online retail giant rolls out shopper incentives and support measures for sellers to stay ahead of the market.

These customers – who spend nine times more than non-members and make purchases in five times more product categories – have enjoyed more than 20 billion yuan (US$2.78 billion) worth of coupons, exclusive interest-free instalment payment privileges and premium return services.

For TTG, this means adopting a strategy that prioritises the user experience through quality product offerings, competitive pricing and good services.