How AI Is Quietly Transforming E-Commerce Search And Discovery

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How AI Is Quietly Transforming E-Commerce Search And Discovery - Forbes

Quick Summary:

While keyword search remains at the heart of most algorithms, including Google and Amazon, in e-commerce it has contributed to a failure rate in first searches of up to 17% and over two-thirds of consumers seeing irrelevant results.

For an online fashion brand or food delivery app, keyword search is a functional starting point, as customers often begin searching with a decent idea of what they’re looking for, be it jeans or Chinese food.

Search and discovery has traditionally been driven by keywords, returning products that are the closest match to a user’s chosen search words.