How a viral AI image catapulted a Mexican startup to a major Adidas contract

Quick Summary:

Antonio Nuño, Fatima Alvarez, and Enrique Rodriguez have been friends since they were five years old.

They fed their databases of all the various materials and techniques the artisans used into Stable Diffusion’s model and began designing AI-assisted concepts, produced as images, of well-known products.

Today the Mexico City-based startup works with hundreds of rural artisans in seven of Mexico’s poorest states to apply traditional handcrafts on clothing and accessories, with the mission of creating “quality, on-trend products.

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Article Details

Author / Journalist: Mary Ann Azevedo

Category: StartupsBusiness

Markets: United StatesJordanMaliMexico

Topics: Adidas Startups Someone Somewhere AI Exclusive

Source Website Secure: Yes (HTTPS)

News Sentiment: Positive

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-07 @ 12:00:00 (3 days ago)

News Timezone: GMT -5:00

News Source URL: techcrunch.com

Language: English

Article Length: 1961 words

Reading Time: 11 minutes read

Sentences: 78 lines

Sentence Length: 26 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © TechCrunch

News ID: 22447580

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Official Website: techcrunch.com

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