Skinetiq, co-founded in 2019 by Hannah Nguyen and Bui Ngoc Anh, began with a mission to provide personalized, tech-enabled skincare solutions for the Southeast Asian market.
The startup quickly gained traction as consumers increasingly embraced online shopping for health and wellness products. Its innovative approach to personalized skincare helped it stand out in a competitive beauty landscape.
Strategic Acquisition and Market Impact
In a major milestone, Skinetiq sold a 75% equity stake to Marico Limited, in a deal valued at approximately $38 million.
The acquisition demonstrates strong regional interest in Vietnamese beauty startups and signals the maturation of the country’s startup ecosystem. Skinetiq’s expertise in local consumer behavior and tech-driven beauty solutions will support Marico’s expansion plans in Southeast Asia.
Founders’ Vision and Approach
Nguyen and Bui credit their success to consistent innovation and understanding Vietnam’s digitally savvy, health-conscious demographic. While exact revenue and user numbers were not disclosed, the startup has built a robust consumer base and operational model that attracted international investment.
Regional Significance and Future Outlook
The Skinetiq deal highlights growing global attention on Vietnamese startups following exits in sectors such as fintech and e-commerce. Analysts view this as a positive signal for further cross-border investments in the region’s beauty and wellness sector.
The acquisition also positions Vietnam as a hub for innovative beauty solutions, with more strategic partnerships expected in the coming years.
Alfred Lee
