Hotstar, JioCinema beat parent companies' TV businesses in valuation race

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Hotstar, JioCinema beat parent companies' TV businesses in valuation race - Business Standard

Quick Summary:

The ET report quoted media expert Rajesh Sethi as saying, "This transaction reaffirms that digital businesses command valuations twice as high as traditional businesses, thanks to their flexibility and broader scope in distribution and revenue generation.

EY valued Viacom18 at Rs 32,955 crore and Star India at Rs 25,926 crore.

The transfer of Viacom18's other media operations to Digital18 will involve a consideration of Rs 2,769 crore, after which Digital18 will transfer these assets to Star India.