Honasa Consumer undertakes general trade channel revamp for offline growth

Quick Summary:

Mamaearth parent Honasa Consumer has been focusing on optimising its offline play and using the house of brands strategy to drive its omnichannel presence and penetrate various consumer segments.

During the same period, it logged a 19% rise in its operating revenue to Rs 554 crore from Rs 464 crore in Q1 FY24.

V’—a new premium brand under The Derma Co.as it tries to penetrate the premium skincare segment.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Akshita Toshniwal

Category: StartupsEconomyBusiness

Markets: India

Topics: Margin Gross Honasa Crore Privacy House Distribution Consumer Terms Brands Company

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-08-09 @ 14:40:55 (12 hours ago)

News Timezone: GMT +8:00

News Source URL: yourstory.com

Language: English

Article Length: 388 words

Reading Time: 3 minutes read

Sentences: 21 lines

Sentence Length: 19 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © YourStory

News ID: 21999827

View Article Analysis

About YourStory

Main Topics: StartupsEconomyBusiness

Official Website: yourstory.com

Update Frequency: 21 posts per day

Year Established: 2008

Headquarters: India

News Last Updated: 15 hours ago

Coverage Areas: India

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #44

Publisher Details

Frequently Asked Questions