Holiday e-commerce hits a record as shoppers choose phones over stores

Quick Summary:

Consumers sought out deals but inflation didn’t really tamp down demand during the season, according to the latest figures from Adobe Analytics.

Generative AI chatbots sent 1,300% more traffic to retail sites compared to the previous year, according to Adobe’s report.

The number of AI-powered chatbot users remains modest, but consumers did display increased comfort with using them, especially for uncovering deals, finding certain items and getting recommendations.

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Article Details

Author / Journalist: Daphne Howland

Category: EconomyBusiness

Markets: United States

Topics: Adobe Billion Season Sales Holiday According Consumers Year Spending Online Rose

Source Website Secure: Yes (HTTPS)

News Sentiment: Negative

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-01-08 @ 12:18:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 550 words

Reading Time: 4 minutes read

Sentences: 21 lines

Sentence Length: 27 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 24981889

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About Retail Dive

Main Topics: EconomyBusiness

Official Website: retaildive.com

Year Established: 2012

Headquarters: United States

News Last Updated: 1 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

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Website Security: Secure (HTTPS)

Publisher ID: #56

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