Hero, Harley-Davidson extend ties to expand X440 and build new bike

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The story "Hero, Harley-Davidson extend ties to expand X440 and build new bike" was covered 19 hours ago by Business Standard, a news publisher based in India.

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Hero, Harley-Davidson extend ties to expand X440 and build new bike - Business Standard

Quick Summary:

The X440, priced between Rs 2.4 lakh and Rs 2.8 lakh garnered significant interest, challenging Royal Enfield's dominance in the segment.

Additionally, Hero markets its own variant, the Mavrick, contributing to sales of 14,837 units in FY24.

This partnership not only boosted local production but also ensured access to Harley-Davidson's international expertise, which aids both companies in capturing the growing demand for premium bikes.