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Here’s Why Integrated Marketing Is So Effective [+ Best Practices]

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Here’s Why Integrated Marketing Is So Effective [+ Best Practices] - HubSpot

Quick Summary:

I fly Southwest Airlines almost exclusively, and one thing I’ve noticed about Southwest is that their branding is on point.

The marketers and advertisers behind the movie used several integrated marketing strategies to promote the movie, including having Margot Robbie dress up as different iconic Barbies during the press tour, having a photo booth Barbie box for moviegoers to snap pics of and post to social media, and encouraging guests to wear pink when attending the film.

While not every integrated marketing campaign or promotion must be on all channels, they should at least complement each other to avoid a fragmented brand experience for customers.

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Article Details

Category: MarketingBusiness

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-31 @ 11:00:00 (3 days ago)

News Timezone: GMT -5:00

News Source URL: blog.hubspot.com

Language: English

Article Length: 2387 words

Reading Time: 14 minutes read

Sentences: 141 lines

Sentence Length: 17 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © HubSpot

News ID: 27479001

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About HubSpot

Main Topics: MarketingBusiness

Official Website: blog.hubspot.com

Update Frequency: 3 posts per day

Year Established: 2006

Headquarters: United States

News Last Updated: 1 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #2

Publisher Details

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  • URL: https://beamstart.com/news/heres-why-integrated-marketing-is-17434291898066

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