Here’s how Chai Kings is brewing chai in ‘filter kaapi’ city

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Here’s how Chai Kings is brewing chai in ‘filter kaapi’ city - YourStory

Quick Summary:

Carving a niche for themselves in Chennai—which is somehow synonymous with filter coffee—has been both a challenge and an opportunity for Jahabar Sadique and Balaji Sadagopan, the co-founders of Chai Kings, a tea retail chain.

Chai Kings plans to raise $2 million to expand to 130 outlets within 18 months, targeting a revenue of Rs 120 crore.

Over the years, Chai Kings has expanded its offerings from classic tea (including masala chai and ginger chai), black tea, and herbal tea, to specialty infusions like bubble tea, green tea, and iced tea; hot and cold chocolates; and milkshakes.