HC bars DB Dixon battery from using Shikhar Dhawan's images in promotions

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HC bars DB Dixon battery from using Shikhar Dhawan's images in promotions - Business Standard

Quick Summary:

Despite the termination of the contract, Dhawan alleged that the company continued using his images for product endorsements without his consent.

The bench of Justice Subramonium Prasad directed the company to immediately stop any further use of Dhawan's likeness for endorsement purposes until the next hearing date.

The agreement expired in January 2022, yet DB Dixon continued to use Dhawan's images without his consent.