Growth in rural mkt balancing decline in small car sales: Maruti Suzuki

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Growth in rural mkt balancing decline in small car sales: Maruti Suzuki - Business Standard

Quick Summary:

The company, which launched all-new version of its compact sedan Dzire priced between Rs 6.79 lakh and Rs 10.14 lakh (ex-showroom Delhi), is bullish on enhancing its share in the sedans category despite the fast growth of SUVs and asserted that it would continue to cater to all segments to preserve its high market share in the domestic market.

While the SUV segment has been growing, other segments are also important to the company to maintain high market share, Maruti Suzuki India (MSI) MD and CEO Hisashi Takeuchi told reporters here.

A revival in the rural market has helped in arresting the decline in sales of entry-level small cars, which saw a 10 per cent growth in retail sales in October, top company officials of Maruti Suzuki India said on Monday.