Granite Asia, a prominent Singapore-based multi-asset investment platform, has injected $2 million into Mamame Whole Foods, an innovative Indonesian startup specializing in tempeh-based snacks.
This investment marks a significant milestone for Mamame, a family-owned business that has reimagined the traditional Indonesian superfood tempeh as a modern, on-the-go snack.
Mamame’s Mission to Redefine Healthy Snacking
Founded in Jakarta, Mamame has gained traction by transforming tempeh—a fermented soy product rich in protein—into crispy, flavorful chips that cater to health-conscious consumers.
The brand stands out by using black-eyed beans and avoiding soybean and seed oils, addressing allergy concerns while enhancing taste, as reported by industry sources.
With this funding, Mamame aims to expand its presence beyond Indonesia, targeting key markets like the United States and the United Kingdom, where it has already begun to make inroads.
A Growing Market for Plant-Based Snacks
The global demand for plant-based and healthy snack alternatives has surged in recent years, driven by increasing awareness of sustainability and wellness.
Mamame’s entry into international markets, including partnerships with retailers like Whole Foods and Planet Organic in the UK, positions it as a frontrunner in this competitive space.
Historically, tempeh has been a staple in Indonesian cuisine for centuries, but Mamame’s innovative approach has introduced it to a broader audience as a convenient snack option.
Granite Asia’s Strategic Vision
Granite Asia’s investment reflects its commitment to supporting sustainable and scalable startups across the APAC region, with a portfolio that spans technology and consumer goods.
The firm sees Mamame as a brand with the potential to lead the healthy snacking revolution, leveraging Indonesia’s rich culinary heritage on a global stage.
Looking ahead, this partnership could pave the way for further innovations in plant-based foods, with Mamame planning to diversify its product line and enhance its nutritional offerings.
As the healthy snacking sector continues to grow, Mamame’s journey—backed by Granite Asia’s $5 billion in assets under management—promises to inspire other regional startups to think globally.
Andrew Lee
