Google's Privacy Sandbox adoption costs burden small ad-tech firms

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Smaller ad-tech firms are raising competition concerns over Google's long-brewing cookies alternative, Privacy Sandbox, at a time when the internet giant's digital ads business is already under U.S.and UK scrutiny.The U.S.

At least 11 ad executives told Reuters that Privacy Sandbox may create an uneven playing field that favors larger firms with greater funding and technical prowess.

Experts said while larger ad-tech firms such as Taboola and Index Exchange might be less impacted by the introduction of the new technologies, regulatory efforts to ensure fair competition will be crucial in preventing Google from further consolidating its dominant position.

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Article Details

Category: EconomyBusiness

Markets: Singapore

Topics: Sandbox Privacy Firms Cookies Giant Ad-tech Competition Internet Smaller Google Million

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-09 @ 18:03:00 (8 hours ago)

News Timezone: GMT +8:00

News Source URL: channelnewsasia.com

Language: English

Article Length: 591 words

Reading Time: 4 minutes read

Sentences: 22 lines

Sentence Length: 27 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Channel News Asia

News ID: 22425802

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Main Topics: EconomyBusiness

Official Website: channelnewsasia.com

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Year Established: 1999

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