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Google’s ad tech empire may be $95B and “too big” to sell, analysts warn DOJ

Ars Technica LogoArs Technica14h ago

Google’s ad tech empire may be $95B and “too big” to sell, analysts warn DOJ - Ars Technica

Quick Summary:

Google Ad Manager is key to ad tech monopoly, DOJ aims to prove.

The DOJ has argued that Google Ad Manager "serves 90 percent of publishers that use the ad tech tools to sell their online ad inventory," AdAge reported, and through it, Google clearly wields monopoly powers.

Enlarge / A staffer with the Paul, Weiss legal firm wheels boxes of legal documents into the Albert V.

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Google’s ad tech empire may be $95B and “too big” to sell, analysts warn DOJ - Ars Technica (Picture 1)

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Article Details

Author / Journalist: Ashley Belanger

Category: Technology

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-11 @ 18:20:19 (14 hours ago)

News Timezone: GMT -5:00

News Source URL: arstechnica.com

Language: English

Article Length: 221 words

Reading Time: 2 minutes read

Sentences: 29 lines

Sentence Length: 8 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Ars Technica

News ID: 22463109

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About Ars Technica

Ars Technica Logo

Main Topics: Technology

Official Website: arstechnica.com

Update Frequency: 10 posts per day

Year Established: 1998

Headquarters: United States

News Last Updated: 11 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT -5:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #32

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