Google to test plain ‘blue link’ results for hotel searches in EU markets in latest DMA twist

Q: How long will it take to read this news story?

The story "Google to test plain ‘blue link’ results for hotel searches in EU markets in latest DMA twist" has 1201 words across 36 sentences, which will take approximately 6 - 11 minutes for the average person to read.

Q: Which news outlet covered this story?

The story "Google to test plain ‘blue link’ results for hotel searches in EU markets in latest DMA twist" was covered 11 hours ago by TechCrunch, a news publisher based in United States.

Q: How trustworthy is 'TechCrunch' news outlet?

TechCrunch is a fully independent (privately-owned) news outlet established in 2005 that covers mostly technology news. The outlet is headquartered in United States and publishes an average of 18 news stories per day. It's most recent story was published 8 hours ago.

Q: What do people currently think of this news story?

The sentiment for this story is currently Neutral, indicating that people are not responding positively or negatively to this news.

Q: How do I report this news for inaccuracy?

You can report an inaccurate news publication to us via our contact page. Please also include the news #ID number and the URL to this story.<ul><li>News ID: #23885851</li><li>URL: https://beamstart.com/news/google-to-test-plain-blue-17326178986503</li></ul>

TechCrunch 11h ago

Google to test plain ‘blue link’ results for hotel searches in EU markets in latest DMA twist - TechCrunch

Quick Summary:

Google has announced it’s making more changes to how it displays search results in the European Union in response to continued complaints that it’s failing to comply with the bloc’s Digital Markets Act (DMA).

This will include what it bills as a “short test” of plain “blue link” style search results for hotel queries in three EU markets (Belgium, Estonia and Germany) which will be akin — the company suggests — to how its search engine originally displayed results.

The tech giant appears to be attempting a ‘divide and conquer’ strategy in response to the DMA, which seeks to use compliance changes to play its main rivals (“large online travel aggregators”) off against other travel retailers that its search engine has the power to uplift or degrade based on how much traffic it sends them.