Related: EU MiCA rules pose ‘systemic’ banking risks for stablecoins — Tether CEOGoogle’s policy seen as double-edged swordGoogle’s new crypto advertising requirements present a “double-edged sword” for crypto regulation, according to Hon Ng, chief legal officer at Bitget.“On one hand, they do enhance investor protection by filtering out unregulated actors,” he told Cointelegraph.“The MiCA framework’s strict AML/CFT and transparency requirements create a safer ecosystem, reducing scams like the ICO frauds that plagued the industry pre-2023,” he said.
Since Google’s transition period for national licenses varies by country, this may create “temporary gaps in enforcement,” and even bigger challenges around compliance costs, Ng said, adding:“Smaller exchanges may struggle with MiCA’s capital requirements (15,000–150,000 euros) or the bureaucratic hurdle of dual certification (both Google and local regulators).
Crypto advertisers on Google will also have to comply with “local legal requirements,” including “national-level restrictions or requirements beyond MiCA” and be “certified by Google,” according to a March 24 Google policy announcement.
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Author / Journalist: Cointelegraph by Zoltan Vardai
The story "Google to enforce MiCA rules for crypto ads in Europe starting April 23" has 471 words across 15 sentences, which will take approximately 2 - 4 minutes for the average person to read.
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