Google Starts Tracking All Your Devices—How To Stop It

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Google Starts Tracking All Your Devices—How To Stop It - Forbes

Quick Summary:

Per Proton’s report: “Despite being hard to detect or block, digital fingerprinting techniques are not exempt from laws designed to protect internet users’ privacy.

As the UK data regulator explains, “fingerprinting involves the collection of pieces of information about a device’s software or hardware, which, when combined, can uniquely identify a particular device and user,” warning that “even privacy-conscious users will find this difficult to stop.

Under the California Privacy Rights Act, fingerprinting is considered a form of cross-context behavioral advertising, meaning that Google will likely need to provide users with a way to opt-out if it’s to remain compliant.