Google Shopping launches virtual dress try-ons in the US

Quick Summary:

The generative AI-enabled feature is part of a larger effort to enhance the search engine’s ability to help shoppers buy apparel online.

Those brands have been joined by “hundreds of brands across the web,” per the release, including Boden, Staud, Sandro and Maje.

Google’s generative AI model manipulates an image of clothing and showcases the item on “a diverse set of real models, ranging in sizes from XXS-XXXL,” per the release.

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Article Details

Author / Journalist: Lara Ewen

Category: EconomyBusiness

Markets: United States

Topics: Generative Virtual Shoppers Dresses Try-on Online Shopping Release Google Apparel Brands

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-09-09 @ 12:43:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 432 words

Reading Time: 3 minutes read

Sentences: 16 lines

Sentence Length: 27 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 22439372

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Official Website: retaildive.com

Update Frequency: 1 posts per day

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News Last Updated: 1 days ago

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