Google Reverses Course On Cookie Ban In Chrome, Citing Industry, Regulatory Pressure

Quick Summary:

What Happened: After four years of persistent efforts, delays, and conflicts with the advertising sector, Google made a U-turn on its decision to phase out cookies in Chrome, The Wall Street Journal (WSJ) reported.

Instead of eliminating cookies, Google will now prompt Chrome users to decide whether to enable or disable cookies, according to the U.K.privacy regulator, which has been overseeing Google’s cookie-blocking plan.

Alphabet Inc.‘s (NASDAQ:GOOG) (NASDAQ:GOOGL) Google decided to abandon its long-standing plan to eliminate cookies in its Chrome browser, citing industry and regulatory pushback.

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Article Details

Author / Journalist: Michael Cohen

Category: Technology

Markets: United States

Topics: Top Stories GOOGL US38259P7069 Tech Benzinga Chrome GOOG US38259P5089 AI Generated Stories That Matter

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-22 @ 21:46:40 (10 hours ago)

News Timezone: GMT +8:00

News Source URL: benzinga.com

Language: English

Article Length: 393 words

Reading Time: 3 minutes read

Sentences: 17 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Benzinga

News ID: 21738242

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About Benzinga

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Official Website: benzinga.com

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