Google Chrome Will Track You For The Next 200 Days—Then It May Get Worse

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Google Chrome Will Track You For The Next 200 Days—Then It May Get Worse - Forbes

Quick Summary:

This Privacy Sandbox—put at its simplest—collects users into likeminded groups that can be served up to advertisers for targeted content rather than have them build or buy individual profiles based on digital fingerprinting.

But the new risk for users is that those cookies might actually give way to something much worse from a privacy, security and tracking perspective.

We’ve been closely engaging with privacy and competition regulators globally, and will continue to do that to reach a balanced outcome that works for users and the entire ecosystem.” The challenge is that a “balanced outcome” still seems far from reach.