Google accused of misleading consumers to grab more data for ads

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TechCrunch 13h ago

Google accused of misleading consumers to grab more data for ads - TechCrunch

Quick Summary:

However, the EC’s ongoing investigation of Google under the DMA, announced back in March, does not focus on whether it gets consent for linking user data.

As well as the DMA referencing GDPR standards for consent, enabling more enforcement bodies to scrutinize choice flows, the bloc’s Digital Services Act (DSA) outright bans the use of design that uses deception or other types of underhanded nudges to distort or impair users’ ability to make free choices.

The DMA states that consent for linking accounts for advertising purposes must comply with standards set out in another pan-EU law, the General Data Protection Regulation (GDPR), which stipulates that consent must be “freely given, specific, informed and unambiguous.