Good design, bad design and the Apple problem: Insights from Don Norman

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Good design, bad design and the Apple problem: Insights from Don Norman - Business Standard

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The 88-year-old designer and author of books like The Design of Everyday Things, Emotional Design, and Design for a Better World was in India as an advisor to BITS Design School, Mumbai, for a three-city tour.

Don Norman, known as the father of user experience (UX) design and a former vice president of advanced technology at Apple, tells Veenu Sandhu over a conversation in New Delhi why built-in obsolescence in Apple products is a concern and how the Indian jugaad can be a powerful solution when paired with expert guidance.