Godrej Consumer invests over Rs 1,000 crore on advertising in FY24

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FMCG major Godrej Consumer's advertising investment shot up by 47 per cent to Rs 1,011 crore in FY24 in the domestic market, even as it has reduced SKUs by around 30 per cent through a rationalisation process.

Godrej Consumer Products Ltd (GCPL), which aims for double-digit volume growth, is spending more on brands, automation and SKU rationalisation with a "keen focus on simplification", according to the latest annual report of the company.

GCPL's spending on 'Advertising and Publicity' was Rs 1,011 crore for the financial year ended March 2024.

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Article Details

Category: BusinessFinance

Markets: IndiaIndonesia

Topics: United States LightBox Advertising increase Personal Products (NEC) Performing products Sudhir Sitapati Godrej Consumer Products Ltd Major Godrej family Advertising investment Managing Director and CEO Africa Gcpl

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-21 @ 16:40:55 (5 hours ago)

News Timezone: GMT +5:00

News Source URL: business-standard.com

Language: English

Article Length: 695 words

Reading Time: 4 minutes read

Sentences: 24 lines

Sentence Length: 29 words per sentence (average)

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Copyright Owner: © Business Standard

News ID: 21707558

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