Globalise strategy, localise conversations: The key to nailing native advertising in new markets

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Globalise strategy, localise conversations: The key to nailing native advertising in new markets - e27

Quick Summary:

In Asia Pacific (APAC), however, this takes on extra significance – the huge diversity of culture, language and digital maturity across numerous countries mean a one-size-fits-all-region solution to native advertising won’t cut it.

The importance of thinking global but acting local is well entrenched into business and marketing strategies.

Understanding the potential of cross-device advertising and knowing the best channels to reach audiences on is vital and helps to avoid redundant methods.