Global sportswear brands race to capture Korea’s running craze

Quick Summary:

The country’s largest Lotte Department Store expanded the sports and leisure section at its headquarters, while the rival Shinsegae Department Store enlarged shops Nike, New Balance Athletics Inc.and other sportswear brands at some branches to increase running shoe sales.

The Hyundai Seoul, the largest department store in the South Korean capital, plans to open a pop-up store for Puma X Coperni, the new collection of luxury apparel and sneakers, this month after operating flash retailing shops for Mizuno in September, Ridar in August and Gorewear in March.

French sporting goods retailer Decathlon plans to open about 10 stores in South Korea next year after launching six shops in 2024 in major shopping areas such as Gangnam, Seoul’s upscale and modern center, according to industry sources in the Asian country.

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Category: Economy

Markets: South KoreaSwitzerland

Topics: Sportswear Korean South Brands Store Sales Running Country Department Korea Global

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-06 @ 16:59:45 (1 hours ago)

News Timezone: GMT +8:00

News Source URL: kedglobal.com

Language: English

Article Length: 437 words

Reading Time: 3 minutes read

Sentences: 17 lines

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Copyright Owner: © Korea Economic Daily

News ID: 23443928

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