Glimpact Study Quantifies Environmental Impact of Retail TikTok Ads - H&M’s Holiday Campaign Equivalent to Driving One Car Halfway Around the World

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80-85% of the ad’s impact comes from end-user devices, with fossil fuel and mineral resource use among the top contributorsNEW YORK, March 19, 2025 (GLOBE NEWSWIRE) -- Glimpact, the first platform for analyzing the overall systemic environmental impact of products and organizations, released today their holiday ad campaign study revealing surprising insights into the environmental footprint of leading brands’ social media ad campaigns.

The study assessed video ads posted on TikTok between November 11 and December 31, 2024, from brands including H&M, Burberry, Lululemon, Old Navy, Macy’s, Abercrombie, Ralph Lauren, Zara, and Victoria’s Secret, using the PEF method to quantify their environmental impact.

This study was performed using the Glimpact technology, which has the capability of modelling the environmental impact of a media campaign across its entire life cycle, according to the Product Environmental Footprint (PEF) method.

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Article Details

Author / Journalist: Glimpact

Category: Technology

Markets: ChinaBelgiumFrance

Topics: Footprint Environmental Video Glimpact Study Campaigns Media Products Organizations Brands Impact

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-19 @ 12:26:00 (11 hours ago)

News Timezone: GMT +8:00

News Source URL: globenewswire.com

Language: English

Article Length: 838 words

Reading Time: 5 minutes read

Sentences: 33 lines

Sentence Length: 26 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © GlobeNewswire

News ID: 27172957

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