Expanded tech-enabled data analytics capabilities strengthen Genesis Research Group’s integrated approach to market access, helping life sciences companies better navigate US market access hurdles Ki Park appointed Vice President, Market Access Strategy & Analytics Genesis Research Group ("Genesis”), a pioneer of tech-enabled real-world evidence (RWE), health economics and outcomes research (HEOR), and market access services, today announces the expansion of its real-world data analytics capabilities to inform US market access strategy.
Alongside our unique proficiency in gaining insights from relevant stakeholders, Genesis has a superior ability to bolster that information with data, demonstrating what is happening in the real world quickly and efficiently.” The company’s enhanced access and pricing capabilities deliver key insights on: Market potential for a potential launch product or new indication by analyzing the patient journey and assessing the barriers launch products might face by leveraging data analytics coupled with stakeholder input.
This latest development further enhances Genesis Research Group’s integrated, dynamic approach to market access by combining the power of real-world data analytics with accelerated insights from the RPR Platform, which connects to 3,500+ stakeholders across 65+ countries.
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