Gen Z's shopping decisions are heavily driven by TikTok and influencers, report finds

Quick Summary:

Brands are reassessing their supply chain strategies and emphasizing social commerce platforms to cater to Gen Z, especially TikTok and Instagram.

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Category: Technology

Markets: United States

Topics: E-commerce Breaking News: Technology Technology Cnbc Articles Asia Markets Asia Economy Internet Retail Source:tagname:CNBC Asia Source

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-07-01 @ 00:19:32 (2 days ago)

News Timezone: GMT -5:00

News Source URL: cnbc.com

Language: English

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © CNBC

News ID: 21432685

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Main Topics: Technology

Official Website: cnbc.com

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Headquarters: United States

News Last Updated: 22 hours ago

Coverage Areas: United States

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