Gen Z are drinking less than their parents. The CEO in charge of Bud Light and Michelob is betting on non-alcoholic beer to woo them back

Quick Summary:

As Gen Z loses interest in drinking, Michel Doukeris and AB InBev are betting on non-alcoholic beers like Corona Cero and Budweiser Zero.

---

More Pictures

---

Read Quick SummarySave Time

or

Article Details

Author / Journalist: Vivienne Walt

Category: EconomyBusiness

Markets: United StatesBelgiumBrazilChinaDenmarkNetherlandsOmanSouth AfricaUkraine

Topics: Alcohol Anheuser Busch-InBev Gen Z AB InBev Beer Budweiser

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-21 @ 10:30:00 (17 hours ago)

News Timezone: GMT +8:00

News Source URL: fortune.com

Language: English

Article Length: 23 words

Reading Time: 1 minutes read

Sentences: 68 lines

Sentence Length: 1 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Fortune

News ID: 23735596

View Article Analysis

About Fortune

Main Topics: EconomyBusiness

Official Website: fortune.com

Update Frequency: 49 posts per day

Year Established: 1929

Headquarters: United States

News Last Updated: 8 hours ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #95

Publisher Details

Frequently Asked Questions