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Gen Alpha tweens hold significant sway over parents’ purchases: study

Retail Dive LogoRetail Dive1d ago

Gen Alpha tweens hold significant sway over parents’ purchases: study - Retail Dive

Quick Summary:

Gen Alpha is emerging as a luxury-focused generation, with 68% owning a luxury product by the age of 10.

Gen Alpha is shaping up to be an influential generation with significant sway over household purchases.

Over 30% experiment with beauty products which contain ingredients intended for those three times their age, including retinol and collagen.

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Gen Alpha tweens hold significant sway over parents’ purchases: study - Retail Dive (Picture 1)Gen Alpha tweens hold significant sway over parents’ purchases: study - Retail Dive (Picture 2)Gen Alpha tweens hold significant sway over parents’ purchases: study - Retail Dive (Picture 3)Gen Alpha tweens hold significant sway over parents’ purchases: study - Retail Dive (Picture 4)

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Article Details

Author / Journalist: Sara Karlovitch

Category: EconomyBusiness

Markets:

Topics:

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2025-03-25 @ 11:19:00 (1 days ago)

News Timezone: GMT +8:00

News Source URL: retaildive.com

Language: English

Article Length: 464 words

Reading Time: 3 minutes read

Sentences: 24 lines

Sentence Length: 20 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © Retail Dive

News ID: 27330815

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About Retail Dive

Retail Dive Logo

Main Topics: EconomyBusiness

Official Website: retaildive.com

Year Established: 2012

Headquarters: United States

News Last Updated: 1 days ago

Coverage Areas: United States

Ownership: Independent Company

Publication Timezone: GMT +8:00

Content Availability: Worldwide

News Language: English

RSS Feed: Available (XML)

API Access: Available (JSON, REST)

Website Security: Secure (HTTPS)

Publisher ID: #56

Publisher Details

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The story "Gen Alpha tweens hold significant sway over parents’ purchases: study" was covered 1 days ago by Retail Dive, a news publisher based in United States.

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Retail Dive is a fully independent (privately-owned) news outlet established in 2012 that covers mostly economy and business news.

The outlet is headquartered in United States and publishes an average of 0 news stories per day.

It's most recent story was published 1 days ago.

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  • News ID: #27330815
  • URL: https://beamstart.com/news/gen-alpha-tweens-hold-significant-17429162859181

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