Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising and Sales Technology Around the WorldPHILADELPHIA, Aug.15, 2024 (GLOBE NEWSWIRE) -- FullThrottle Technologies, LLC, an end-to-end, first-party data-powered technology company that helps marketers identify, target, and measure audiences in a privacy-focused manner, today announced that it has been selected as winner of the "Best Advertising Measurement Platform” award in the 7th annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today."fullthrottle.ai™ distinguishes itself by offering a first-party, holistic, privacy-first platform that solves multiple marketing challenges.
While many claim the cookieless’ label, fullthrottle.ai™ backs it up - making them a solid choice for 2024’s Best Advertising Measurement Platform.” The platform's core technologies are supported by the Company’s household-based identity resolution methodology, enabling marketers to identify website visitors and convert them into addressable households in real time.
As the conversation around data privacy heats up, marketers struggle to navigate their performance with the public’s distaste for the collection techniques that drive it,” said Steve Johansson, Managing Director at MarTech Breakthrough."fullthrottle.ai’s platform represents a solid bridge between both — prioritizing privacy while also allowing marketers to influence their most profitable audiences.
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