From furniture workshop to new Nasdaq listing: How S’pore retailer is making a mark across Asia

Quick Summary:

With EnterpriseSG's support, HomesToLife is steadily expanding across Asia.

Leading this rapid growth is the brand’s general manager and second-generation leader Celeste Phua, 39, who is now exploring opportunities in regional markets with the India expansion plan on track.

Ms Phua (fourth from right) and her team with Singapore's High Commissioner to the Republic of India, Simon Wong (fourth from left) at the opening of the HomesToLife store in Kirti Nagar, Delhi, in July 2023.

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Article Details

Category: EconomyBusiness

Markets: SingaporeBruneiGermanyIndiaIndonesiaSouth KoreaMalaysia

Topics: Furniture Retail Phua India Singapore Expansion Homestolife Business Brand Local Market

Source Website Secure: Yes (HTTPS)

News Sentiment: Neutral

Fact Checked: Legitimate

Article Type: News Report

Published On: 2024-11-20 @ 04:00:00 (5 hours ago)

News Timezone: GMT +8:00

News Source URL: straitstimes.com

Language: English

Article Length: 1488 words

Reading Time: 9 minutes read

Sentences: 62 lines

Sentence Length: 24 words per sentence (average)

Platforms: Desktop Web, Mobile Web, iOS App, Android App

Copyright Owner: © The Straits Times

News ID: 23706030

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About The Straits Times

Main Topics: EconomyBusiness

Official Website: straitstimes.com

Update Frequency: 16 posts per day

Year Established: 1845

Headquarters: Singapore

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Coverage Areas: Singapore

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Publisher ID: #25

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